Unifying orders from four channels, and automating support.
We connected every sales channel into one order and inventory flow, and automated customer support, so scaling stopped multiplying the chaos.
The challenge
Orders arrived from the store, website and marketplaces; inventory was tracked in three places; support lived in a WhatsApp inbox. Oversells and missed messages followed growth.
Every new channel added more manual reconciliation.
What we built
We integrated Shopify and the Amazon and Flipkart APIs into a single Airtable order hub with synced inventory, orchestrated with n8n, and automated order updates, abandoned-cart and review requests over WhatsApp.
Support now runs from one place with the full customer context.
The results
What changed.
All channels land in a single, mapped pipeline.
Inventory updates everywhere in real time.
Routine messages and updates run themselves.
Tools we used
Growth used to mean more chaos. Now every order lands in one place and support mostly runs itself.
FAQ
Questions, answered.
How do you unify orders from multiple sales channels?
SutraSarthi connects store, website and marketplaces into one order and inventory hub, so every order lands in a single mapped flow and inventory updates everywhere in real time.
How do you prevent overselling across channels?
By syncing inventory across all channels in real time from one source of truth, so stock is always accurate and overselling stops.
Can customer support be automated for a D2C brand?
Yes. Routine updates such as order status, abandoned-cart and review requests run automatically over WhatsApp, so support scales without adding headcount.
Which platforms can you integrate for e-commerce?
We integrate Shopify and marketplace APIs such as Amazon and Flipkart into one order hub, orchestrated so growth stops multiplying manual work.
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